Communicate to stakeholders about the Triple Aim and value

Communicate to stakeholders about the Triple Aim and value

This section provides talking points to assist community health center leaders in communicating the Triple Aim and value to key stakeholders, including payers, providers, and patients.

Overview

As shown in Step 5, you can measure the Triple Aim and value using community health center, health plan, or publicly available data. Now, Dr. Boutwell talks about the importance of communicating value with various stakeholder groups and some of the important messages you might consider using.

Develop talking points for different audiences

The following are examples of how to communicate to three key stakeholder groups about the Triple Aim and value.

Who

Message

What to show

Patients and their families

  • Patients and their families should choose your community health center because you improve health, earn strong patient experience scores, and offer affordable services

Health, patient experience, and cost scores at each site

Providers

  • Providers can share perspectives on drivers of and barriers to health, patient experience, and cost scores
  • Providers and teams delivering high-value care can share strategies for delivering care and managing patients with other providers
  • Clinical staff can offer input about how to collect more valid and reliable data

Health, patient experience, and cost scores at the provider level within sites

Payers

  • Payers can offer incentives for high-value care provided by your community health center
  • Payers and your community health center can collaborate on data exchange to improve analyses and evaluations of value

Health, patient experience, and cost scores at the site level or across community health centers in a region

Case study part 5: Hypertension quality improvement program

The following is the last section of the case study begun in Step 2. Finally, Part 5 of the case study presents key considerations as you communicate value to stakeholders.

To assess and demonstrate value to stakeholders, you embarked on your Triple Aim measurement strategy by choosing a target population in Step 2. In Step 3 you chose a health, patient experience, and cost measure; and in Step 4 you filled gaps in data by pursuing new patient experience and cost data. In Step 5, you presented health, patient experience, and cost data together to visualize the Triple Aim and understand value. Now you are ready to communicate value to stakeholders.

Three key stakeholder groups to consider are patients and their families, providers, and payers. Think about the messages you might want to convey to each group. The messages will likely be different but related. For patients, you decide your message will convey why they should choose your health center over others. For providers, you use the visuals you created in Step 5 to start a conversation about strategies to deliver high-value care. For payers, you use the data visualizations to demonstrate areas that might benefit from a targeted incentive program to improve value.

See what your colleagues are doing

Leaders at Community Health Center Network intend to advocate for themselves to get data from health plans. “Look at what we could do with the data,” for example. “We can use this data to drive change and make a difference.”

North County Health Services provides a number of visual reports that providers and patients can access via the center’s Intranet, including provider scorecards. End users can run reports they want to see and look at data across time or providers.